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[HUB Workbench] Using Social Media to Build Community and Tell your Story
Wednesday, December 19, 2012 from 5:00 PM to 6:00 PM (PST)
What's more valuable a Like or a Follow? Why don't your blogs get more comments? Are these even the best ways to evaluate your social media marketing?
Most people know that they should be using social media but are unsure how to find their voice. They worry that what they have to say won’t be interesting to anyone else. Yet they can speak eloquently and clearly about their organization and their mission. This session will help students translate what they can do instinctively face-to-face, into a social media strategy that is focused on cultivating quality engagment and building community.
Workshop Syllabus: Social media is changing the way we communicate, the way we organize, and the way we raise money. It has made it possible for even the smallest organization to get their message in front of millions of people. But how can you tell if your nonprofit is getting the full potential from social media
Together we'll go over the best ways to tell a story online, what formats to use, and strategies for boosting engagement with an eye on creating and cultivating a community. Students will leave the class with a set of tools they can put in the place immeadiately and a long term plan for building and cultivating an engaged community.
We'll focus on ways to define your goals and audience, start the conversation you want to have, develop a plan to carry it out.
Building a Content Strategy
Choosing the right content
Choosing the right platforms
Planning and creating an editorial calendar
Taking advantage of the Rule of Thirds.
About Olu Johnson Social Media Consultantat Social Media for Nonprofits. He has spent years helping organizations find and engage their key constituents by using a variety of marketing strategies for both traditional and social media. He was the Director, Marketing at United way of the Bay Area, leading their marketing communications, including print and digital collateral. He designed and launched their social media strategy from scratch. Recently he has begun working with Social Media for Nonprofits, a conference series focused on social media for social good organizations, as well as helping San Francisco Hub member Fuse Corps, a fellowship program, recruit their first two classes of Fellows.
When & Where
HUB Workbench helps changemakers develop the skills they need to succeed. Our teachers are activists, artists, and social entrepreneurs who envision a new kind of economy and a new definition of success in business. Our community will help you learn skills, build your project, and change the world.
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